Tequila 101

NO TEQUILA, NO PARTY

We're experts in all things tequila, and love sharing
the rich stories and heritage of the Mexican state
of Jalisco.

We're experts in all things tequila, and love sharing the rich stories and heritage of the Mexican state of Jalisco. Our greatest joy is creating personalized tasting experiences for new and seasoned tequila drinkers.

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Let us lead the way off the beaten path into a world of exotic agave spirits: learn, discover, and enjoy a phenomenon that can only be delivered by your Blanco tequila experts.

WHY TEQUILA

Tequila is an important part of the history of Mexico and an enduring symbol of the rich culture and unique identity of the Mexican people. Mexico offers a rich assortment of distillates & agave spirits, but tequila and the people who produce it are what stole our hearts.

Throughout the process of curating our world class tequila selection we have been fortunate enough to visit countless distilleries and create life long friendships. Tequila has truly changed our lives and we are proud to say

I Love Tequila

HENCHO EN MEXICO

HENCHO EN MEXICO

Tequila can only be made in Mexico. There are 180 municipalities in 5 different states that make up the recognized denomination of origin. The vast majority is produced in the state of Jalisco with production centered around the famous valley of tequila or the highlands to the east of Guadalajara.

THE BLUE AGAVE

Agave tequilana (blue agave) is the heart of tequila. Although - commonly mistaken for a cactus, it is a member of a plant family more closely related to asparagus & lily.

MEMBER OF THE LILY FAMILY

THE PIÑA

The core of a harvested blue agave is called the “piña” due to its resemblance to a pineapple. The plant is slowly roasted and pressed for the juices within its heart, which is extracted to start the exciting journey of becoming tequila. The key to quality tequila is harvesting the piña once it has matured to its highest sugar content.

THE PIÑA

FERMENTATION

After being extracted from the plant, the sugar juice, or “honey water” must enter the fermentation process in which yeast is introduced to create alcohol. This complex biochemical process results in ethanol, carbon dioxide and other fun by-products that help you dance and kiss strangers.

DISTILLING

This final process allows the fermented juice to finally become what it has been waiting for its whole life - tequila!

DISTILLING

AGING & BOTTLING

By law, all bottling of 100% de agave tequila must occur in mexico. With over 2000 unique brands currently on the market, the competition is fierce to create iconic brand symbols and many bottles are commonly collected as works of art.

BLANCO

Bottle it right away to create tequila blanco. Best for margaritas & agave forward cocktails.

REPOSADO

Age it in an oak barrel for up to 364 days to produce spicy tequila reposado.

AÑEJO

Let that barrel ride for 1-3 years and enjoy a smooth and complex tequila añejo for sipping.

EXTRA AÑEJO

Aged at least 3 years. This results in the rare and exclusive tequila extra añejo.